Total Count

Varies upon Propensity Select

 

 

Base Price

Propensity Base Price (1x Use) $55/M

 

 

Source

Multi-sourced from compiled,  transactional, and consumer survey panel data.

 

Minimum Order

$750.

Extra charge for unlimited usage, copies, tapes and freight, call for prices.

 

 

Updated Monthly

For counts and orders

Click Here

Insurance Propensity

 

MyPropensity.com's propensity lists provide marketers with the ability to select lists of consumer households that are more likely to engage in the selected behaviors than standard compiled lists. Using demographic and psychographic data in powerful consumer models, MyPropensity.com's propensity identify superior candidates for your message without the high costs of response lists or the limited counts available from self-reported survey data.

 

 

The counts listed on these pages represent the top 10% of U.S. consumer households, in terms of relative propensity for the behavior selected via each MyPropensity.com propensity model. Your MyPropensity.com representative can work with you to determine the best selection criteria to fit your needs. (Due to the frequency of updates, counts are subject to change)

Demographic Selects

All select charges apply in addition to the base price. Price  

 

Estimated age  ...................................................... $5.00/M

Estimated HH income............................................ $5.00/M

Gender.................................................................. $2.50/M

Home owners....................................................... $15.00/M

Household status  (wife, elderly parent, young adult) $2.50/M

Length of residence............................................... $3.50/M

Married.................................................................. $2.50/M

Presence of children............................................ $10.00/M

Ethnicity.............................................................. $10.00/M

Occupation.......................................................... $10.00/M

Telephone numbers............................................. $10.00/M

Geographic (state, ZIP, SCF, county,
MSA, DMA, census tract/BG)..................................
$2.50/M

Direct mail responders......................................... $10.00/M

Head of household...................................................... N/C

Additional demographic selects are available Call for pricing

 

Rental policy-- All names ordered are for one-time use; for subsequent usage/unlimited usage, call for pricing. Tape for prior order suppression is $25 flat.

 

 

Cancellation policy-- All orders cancelled 10 days prior to the original mail date will be assessed in $10/M net cancellation charge. Payment is due in full on all orders cancelled outside of this time frame.

 

 

Sales tax-- MyPropensity.com's products and services are subject to applicable federal, state and local sales taxes.


 

Insurance Propensity Selects

 


Life Insurance                                                     Count

954   Carry $200,000 or more in total life insurance. 7,987,649

955   Carry $100,000-$199,999 in total life insurance 8,458,527

956   Carry $50,000-$99,999 in total life insurance.... 8,412,933

957   Carry $20,000-$49,999 or more in total life insurance 8,093,260

958   Carry $10,000-$19,999 in total life insurance.... 7,739,167

959   Carry under $10,000 in total life insurance...... 8,791,070

960   Life insurance with A. L. Williams/Primerica.. 3,099,255

961   Life insurance with Aetna............................... 1,729,368

962   Life insurance with Allstate............................ 3,030,597

963   Life insurance with American General............ 2,462,069

964   Life insurance with Bankers Life & Casualty... 1,028,575

965   Life insurance with Chubb................................. 33,164

966   Life insurance with Cigna.............................. 1,751,471

967   Life insurance with Colonial Penn.................... 925,176

968   Life insurance with Connecticut Mutual............ 789,599

969   Life insurance with Equitable......................... 3,470,639

970   Life insurance with Farm Bureau................... 2,647,443

971   Life insurance with GEICO................................ 577,817

972   Life insurance with Guardian......................... 1,844,574

973   Life insurance with ITT Hartford..................... 1,847,749

974   Life insurance with John Hancock Mutual...... 3,984,499

975   Life insurance with Liberty Mutual................. 2,523,791

976   Life insurance with Lincoln National.............. 1,418,328

977   Life insurance with Massachusetts Mutual...... 3,221,424

978   Life insurance with Metropolitan.................... 7,592,255

979   Life insurance with MONY (Mutual of New York) 2,047,385

980   Life insurance with Mutual of Omaha................ 563,247

982   Life insurance with Nationwide......................... 973,425

983   Life insurance with New England Mutual Life.... 972,641

984   Life insurance with New York Life.................. 5,765,960

985   Life insurance with Northwestern Mutual........ 4,210,830

986   Life insurance with Principal.......................... 1,361,969

987   Life insurance with Providian......................... 1,558,820

988   Life insurance with The Prudential................. 7,782,499

989   Life insurance with State Farm....................... 5,355,750

990   Life insurance with TransAmerica.................. 2,092,627

991   Life insurance with The Travelers................... 2,029,798

992   Life insurance with Union Fidelity.................... 660,705

993   Life insurance with U. S. A. A........................ 4,291,466

994   Life insurance with Veterans Life.................... 3,927,258

995   Life insurance with Western & Southern......... 2,283,193

996   Life insurance with other company................ 8,723,519

997   Carry a separate term life policy..................... 8,799,951

998   Carry a separate whole life policy................... 8,824,647

999   Carry a combination term/whole life policy.... 8,298,839

1000 Carry a universal life policy........................... 7,971,897

1001 Carry a variable life policy............................. 5,302,113

1002 Carry an annuity............................................ 5,216,850

 

Medical Insurance                                            Count

1003 Carry medical/hospital/health insurance from
work/union
.................................................... 9,114,605

1004 Carry medical/hospital/health insurance from
fraternal/membership group
.......................... 2,518,743

1005 Carry medical/hospital/health insurance from Medicare; Medigap/Medicare
supplement; Medicaid
.................................... 8,963,960

1006 Carry medical/hospital/health insurance through an
agent or broker
.............................................. 5,891,323

1007 Carry medical/hospital/health insurance with no agent 6,975,072

 

Home/Tenant Insurance

1009 Carry $300,000 or more in home/tenant insurance 8,489,087

1010 Carry $200,000-$299,999 or more in home/tenant
insurance
...................................................... 8,743,966

1011 Carry $100,000-$199,999 in home/tenant insurance 9,200,905

1012 Carry $50,000-$99,999 in home/tenant insurance 8,657,445

1013 Carry $10,000-$49,999 in home/tenant insurance 7,941,053

1014 Carry less than $10,000 in home/tenant insurance 3,396,290

1015 Obtained home/tenant policy directly from Insurance Co.
(no agent)
...................................................... 8,458,409

1016 Obtained home/tenant policy through an agent 9,384,655

1017 Obtained home/tenant policy from a place of work
or union
........................................................ 2,367,966

1018 Obtained home/tenant policy from bank or mortgage l
ending institution
.......................................... 6,354,612

1019 Obtained home/tenant policy covered by someone
else's policy
................................................... 1,688,377

 

Auto and Misc. Insurance                              Count

1020 Have auto collision insurance........................ 9,559,239

1021 Have auto liability insurance.......................... 9,384,472

1022 Have auto comprehensive insurance.............. 9,680,942

1023 Have auto insurance other than collision, liability,

        and comprehensive....................................... 7,905,203

1024 Auto insurance policy with AAA.................... 6,765,917

1025 Auto insurance policy with Aetna................... 1,386,655

1026 Auto insurance policy with Allstate................ 8,351,624

1027 Auto insurance policy with American Family. 4,452,383

1028 Auto insurance policy with Amica.................. 2,280,701

1029 Auto insurance policy with CNA.................... 2,711,930

1030 Auto insurance policy with Colonial Penn........ 424,087

1031 Auto insurance policy with Farm Bureau....... 6,609,166

1032 Auto insurance policy with Farmer's.............. 5,897,105

1033 Auto insurance policy with Geico................... 7,149,166

1034 Auto insurance policy with Hartford............... 5,251,504

1035 Auto insurance policy with Home..................... 244,221

1036 Auto insurance policy with Kemper............... 1,316,660

1037 Auto insurance policy with Liberty Mutual..... 3,652,919

1038 Auto insurance policy with Metropolitan........ 3,095,601

1040 Auto insurance policy with Nationwide.......... 5,915,246

1041 Auto insurance policy with The Prudential..... 3,632,205

1042 Auto insurance policy with SAFECO.............. 2,738,815

1043 Auto insurance policy with State Farm........... 9,082,518

1044 Auto insurance policy with The Travelers....... 2,386,390

1045 Auto insurance policy with U. S. A. A............ 6,900,643

1046 Auto insurance policy with USF&G................ 1,105,808

1048 Auto insurance policy with other company.... 8,545,194

1049 Carry boat owner's insurance......................... 7,010,089

1050 Carry convalescent (long term) care insurance 5,832,282

1051 Carry dental insurance................................... 8,562,389

1052 Carry loss of income through medical/disability
insurance
...................................................... 7,634,966

1053 Carry personal liability insurance (non-automotive) 5,380,877

1054 Carry Umbrella Coverage liability insurance.. 8,116,471

1055 Carry vision care insurance........................... 8,494,466

1056 Carry personal business or malpractice insurance 4,980,211

1057 Carry other, non-specified insurance policy... 5,749,127